last updated: 6 september 2018

fitnow (“fitnow”, “we”, “us”, “our”) recognizes the importance of privacy. fitnow will manage your personal data collected through the websites located at, the mobile applications, and the affiliated websites owned by fitnow (collectively “website”) based on fitnow belief of respect for the individual and in accordance with this privacy policy.

by using the website in any way, including namely browsing, purchasing and using any of the services provided through the website, you agree to the fitnow privacy policy (“privacy policy”). if you do not agree with this privacy policy, please do not provide personal data and please do not use the website. all terms in this privacy policy shall have the meaning attributed to them in fitnow terms of use.

1. Personal data collection

we collect personal data about the users (“user”, “you”, “your”). we collect personal data to provide the services you request, to improve the user’s interaction with fitnow, and to communicate with you about services, promotions and contests. we try to limit the collected information to support the intended purpose of collection.

1.1 when we collect personal data

we collect personal data when you:

  • make a purchase from fitnow through the site;
  • request customer service or contact us;
  • otherwise submit personal data to fitnow.

the personal data we collect may include authentication information (including namely but not exclusively username and encrypted access credentials) of your email accounts, social networking accounts or any other accounts from any third party application or website that you link to your account, transaction information such as product name and price, contact and payment information, your name and/or company name, address, phone number, email address and credit card information.

when you ask us to provide services for the benefit of a third party, you shall be legally authorized by said third party to disclose his/her personal data to fitnow. this authorization shall cover personal data including but not limited to the name, address, phone number, email address, credit card and shipping information of the third party.

1.2 purposes of processing

fitnow processes personal data for the following purposes and based on the following legal grounds:

  • for the performance of fitnow services: consultation and use of the website, including purchases through the website. this element covers all technical and commercial processes required to carry-out user requests: processing is necessary to perform a contract with the user, or in order to conclude one.
  • to improve the website, personalize the user experience, and enhance user interactions with the site: processing is based on fitnow’s legitimate interest to conduct its business, improve its product and service offerings, and facilitate communication.
  • promotional communications: processing is based on your consent.
  • to provide customer service and ensure the security of our operations: processing is necessary to perform a contract with the user, or in order to conclude one and/or based on your consent, and; processing is based on the legal obligation to ensure the confidentiality of processing and fitnow’s legitimate interest to secure its operations.

to accomplish these purposes, we may combine personal and usage information we collect.

the personal data requested with regard to the creation and use of a user account is necessary for the performance of fitnow services and to fulfill your requests. further personal data you provide through linking different user accounts, is done so on a voluntary basis or to meet a request you’ve formulated.

the personal data will be stored for as long as you continue to use fitnow services, and for a period of 5 years thereafter, or for the period of the statute of limitation to the extent the personal data may have legal effects.

2. How we use your information

fitnow uses your personal data and usage information to offer and provide our products and services and to support our core business functions. these include order or service fulfillment, customer service, internal business processes, marketing, including contests, authentication, loss and fraud prevention, public safety and legal functions. some examples include:

  • to fulfill your requests for products and services and communicate with you about said requests;
  • to send you notifications concerning the purchased products and services;
  • to administer surveys, contests and promotions;
  • to provide customer service;
  • to help us improve and customize the website;
  • to send you information about our products, services, promotions and contests; and
  • to protect the security or integrity of the website and our business.

3. How we disclose your information outside fitnow

fitnow does not sell or rent your personal data to any third parties whatsoever.

we only disclose your personal data with your prior consent or as provided in this privacy policy.

3.1 service providers and vendors

we may disclose or otherwise make available your personal data, including transaction information, to other service providers and health centres or other third parties for the purpose of managing, providing, and improving fitnow services. examples are payment companies, credit card processors and other payment service providers such as stripe, financial institution partners, hosting and maintenance providers, data storage and management providers. generally, companies that help us to furnish the fitnow services and improve our product and service offerings and our websites.

if your personal data is transferred to such recipients outside the european economic area, in the case of any such transfers, we will use best efforts to ensure that your personal data is adequately safeguarded through the implementation of standard data protection clauses according to applicable laws and regulations. for more information on such measures contact

3.2 legal requirements and protection of our company and others

we may access, preserve and disclose your information in other special circumstances, namely (a) to enforce the terms of use; (b) to respond to claims that any content violates the rights of third parties; (c) to protect the safety, property, or other rights of fitnow, fitnow customers, associates, or any other person; or (d) where otherwise required by law. examples include protecting the health or safety of customers, or addressing crimes committed on the website. fitnow may provide your personal data in response to a search warrant, subpoena or other legally valid inquiry or order, or as otherwise required by applicable law.

3.3 business transfers

we may transfer any information we have about you in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of fitnow or as part of a corporate reorganization or other change in corporate control.

4. Your rights

as data subject you have the following rights:

  • to request access to your personal data;
  • to obtain the rectification of any inaccurate personal data;
  • to obtain the erasure of personal data, under certain conditions;
  • to limit the processing activities to which the personal data is subject, under certain conditions;
  • to receive your personal data in a structured, commonly used and machine-readable format, and have the personal data transmitted to another controller, under specific conditions;
  • if processing is based on consent, to withdraw consent at any time (although this does not impact the lawfulness of past processing activities);
  • to lodge a complaint with the national supervisory authority;
  • to the extent any automated decision making would be involved, you have the right not to be subject to a decision (which engenders legal effects) based solely on automated decision making.

you can access, update and/or remove your personal data, including contact or account information, by sending us an email on

5. How to unsubcribe to direct marketing

we want to communicate with you in the ways that you want to hear from us. if you no longer want to receive marketing messages from us, you can do this by clicking on the appropriate link at the bottom of our marketing emails, or by sending us an email on please allow sufficient time for your preferences to be processed.

6. How we secure your information

securing your information is important to fitnow. we maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. however, no data transmission over the internet or other network can be guaranteed to be 100% secure. as a result, while we strive to protect information transmitted on or through the website, we cannot and do not guarantee the security of any information you transmit on or through the website, and you do so at your own risk.

the website requires the use of a mobile device or a computer, which require a username and password to log in. you must keep your username and password secure, and never disclose it to a third party.

7. Onine protections

your information is protected by the password or passcode you use to access your mobile device. please keep this password or passcode confidential.

8. Privacy of children online

we are committed to protecting children’s online privacy. in order to protect the privacy of children, fitnow does not knowingly collect personal data from children under the age of 18 without prior parental consent. if we become aware that we have inadvertently received personal data from a child under the age of 18, we will delete such information from our records.

9. Limitation of liability

except where prohibited by law, under no circumstances shall fitnow be liable for direct, indirect, incidental, special, consequential or exemplary damages (even if fitnow has been advised of the possibility of such damages), resulting from any aspect of fitnow use of the personal data of any third party provided by you and/or your company. these limitations shall apply to the fullest extent permitted by law. in some jurisdictions, some of the foregoing limitations may not apply.

10. Links to other websites

our website may contain links to other websites. a link to a third party’s website does not mean that we endorse it or that we are affiliated with it. we do not exercise control over third-party websites. you access such third-party websites or content at your own risk. you should always read the privacy policy of a third-party website before providing any information to the website.

11. Changes to this privacy policy

fitnow may change the privacy policy from time to time. we will inform you by posting the revised privacy policy on the website. please check our privacy policy periodically for changes. we will post the date the privacy policy was last updated at the top of the privacy policy. the changes will go into effect on the “last updated” date shown in the revised privacy policy. by continuing to use the website, you consent to the revised privacy policy.

12. Contact us

if you have any questions about this privacy policy, please contact us at

367 avenue louise, 1050 bruxelles.

Cookies policy

important notice: please read carefully before using this website: this website uses cookies to store information on your computer. this policy explains how we use cookies and may be amended, from time to time, without notice. to ensure that you are using this website with full and up-to-date information of how we use cookies please review this policy regularly as any amended policy will be updated on the site. by using this website you agree to the placement of cookies on your computer and/or mobile device(s) in accordance with the terms of this policy. if you do not wish to accept cookies from this website please either disable cookies or refrain from using this website.

1. what are cookies?

a cookie is a text-only string of information that this website transfers to the cookie file of the browser on your computer’s hard disk so that this website can recognise you when you revisit and remember certain information about you. this can include which pages you have visited, choices you have made from menus, any specific information you have entered into forms and the time and date of your visit.

2. types of cookies

there are two main types of cookies:

  • session cookies: these are temporary cookies that expire at the end of a browser session; that is, when you leave the site. session cookies allow this website to recognise you as you navigate between pages during a single browser session and allow you to use this website most efficiently. for example, session cookies enable a website to remember that a user has placed items in an online shopping basket.
  • persistent cookies: in contrast to session cookies, persistent cookies are stored on your equipment between browsing sessions until expiry or deletion. they therefore enable this website to “recognise” you on your return remember your preferences and tailor services to you.

in addition to session cookies and persistent cookies, there may be other cookies which are set by this website which you have chosen to visit, such as this website, in order to provide us or third parties with information.

3. our use of cookies

we currently use, and may use in the future, the following types of cookies on this website.

we use session cookies to:

  • help us maintain security and verify your details whilst you use this website as you navigate from page to page, which enables you to avoid having to re-enter your details each time you enter a new page.

we use persistent cookies to:

  • help us recognise you as a unique user when you return to our website so that you do not have to input your details multiple times as you move between our pages or services
  • remember how you have customised your use of this website, such as your preferred currency and time zone
  • collect and compile anonymous, aggregated information for statistical and evaluation purposes to help us understand how users use this website and help us improve the structure of our website.

many cookies are designed to give you optimal usage of the web. for example, we use cookies to enable you to improve your user experience when using our website, e.g. a cookie which recognises if your browser supports specific technology features. this helps, for example, in enabling web pages to be loaded more quickly when you request the download of a large file.

in addition to cookies which send information to us, we also use cookies which collect information and send it to third parties. an example of this is google analytics. please check the relevant third party website for more information about their use of cookies. where this website allows such cookies to be set or you access other websites from this website using the links provided, the operators of these websites will use cookies in accordance with their own cookies policy, which may differ from ours.

as with third party cookies, you are able to block third party cookies through your browser settings.

some of our cookies may collect and store your personal data, such as your name or email address. we are committed to respecting and protecting your privacy and will ensure that all personal data collected by us is kept and treated in accordance with our privacy policy. a link to this policy is available within the footer of this portal or alternatively at our website.

4. refusing cookies on this website

most browsers are initially set to accept cookies. however, you have the ability to disable cookies if you wish, generally through changing your internet software browsing settings. it may also be possible to configure your browser settings to enable acceptance of specific cookies or to notify you each time a new cookie is about to be stored on your computer enabling you to decide whether to accept or reject the cookie. to manage your use of cookies there are various resources available to you, for example the “help” section on your browser may assist you. you can also disable or delete the stored data used by technology similar to cookies, such as local shared objects or flash cookies, by managing your browser’s “add-on settings” or visiting this website of its manufacturer. as our cookies allow you to access some of our website’s essential features we recommend that you leave cookies enabled, otherwise, if cookies are disabled, it may mean that you experience reduced functionality or will be prevented from using this website altogether.